Encouragement From The Word

Return on investment

Because we get most of our bills sent electronically, and not many people share handwritten correspondence anymore, except on special occasions, we find that we don’t need to retrieve our mail from the post office more than once or twice a week.

Lately, though, our mailbox has been fuller than usual.  My wife is getting a lot of unsolicited mail – asking for money, of course – from unusual sources.

Yesterday, there was  a letter for her from an organization, and when she got home, she looked at it and said, “Someone is selling their mailing list.”

This happens to everybody who has a fixed address, though perhaps less often than usual, because direct mail campaigns seem to be less effective than they once were.

It got me thinking, though.  Because of privacy laws, fewer and fewer organizations are free to sell their mailing lists, but when they do, other groups will buy them because they hope, and maybe even expect, that they will recoup their investment through new donors. In other words, the cost involved in gaining more names will be exceeded by the results they will get from sending a campaign to those names.

When we share our faith, there is no money exchanged – I don’t think, anyway! – but there is a ‘return on investment’ side to it.  For many of us, talking about our relationship with God has a cost: uncomfortabliity.  Many of us find ourselves outside our comfort zones when we talk about Jesus with others. That’s why we don’t do it.

But consider the return on that investment: if we share our faith with others, and even one person says ‘yes’ to Jesus, what is gained from that act far exceeds the uncomfortability we may have had in sharing.

Think about that the next time you have the opportunity to open a door of faith for another person.  What you’re feeling is nothing when compared with the changed eternity for that person who may come to the Lord as a result.

So we are Christ’s ambassadors; God is making his appeal through us” (2 Corinthians 5.20, NLT).

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