Canadian media mogul Ted Rogers has died. My friend Carey Nieuwhof has blogged about how the church can learn from this media giant’s way of doing business. I encourage you to read it.
This is how I commented on Carey’s post: “Good points, Carey. I think there are several reasons we don’t see many tenacious Ted Rogers types in church leadership – at least, here in Canada, anyway. A dearth of truly gifted leaders leading. A lack of conviction that our ‘business’ really matters. A lack of faith in the power of God to be able to accomplish the vision he places in leaders’ hearts. You know what I mean.
“Ted Rogers not only had vision, he had the determination to carry it out. He planned, he set goals. He didn’t become the head of a media giant overnight.
“What’s more, he understood culture – something the church often chooses to refuse to do. When he started CHFI, it was a classical music station. I remember listening to it on “cable FM” as a kid. By the time I moved to Toronto for grad school, it was playing the top 40 of its day. Today, CHFI is playing mostly the same songs it was playing when I was a student 20 years ago – because that station now has a niche to reach people like me. Ted has other stations that reach other niches as well. But he understood culture and knew what would appeal to people – and wasn’t afraid to change formats if that was what was needed.
“Harsh? Maybe. True? Let the reader decide! :-)”
Of course, the big difference between running Rogers Media and leading the church of Jesus Christ is that the message, in our case, never changes. The way it’s presented, though, must, if the church and its message are to appear as relevant as they truly are before the world.